Self-promotion is an art. If done correctly, it can create opportunities you never knew existed.
If you’re guilty of downplaying your achievements or letting others take credit for your work. You’re in the right place.
Love it or hate it. Self-promotion can open doors your work ethic alone just can’t.
So let’s walk through some examples of self-promotion done right. And why promoting yourself is so damn important.
Why is Self-Promotion So Hard?
Self-promotion can be hard because of fear. The fear of making others feel bad about themselves or being seen as arrogant often makes self-promotion difficult.
Studies show that women are often hesitant to self-promote or share their accomplishments due to the fear of leaving out less successful people.
If you struggle with promoting yourself, know that you’re not alone.
Why is Self-Promotion Important?
Self-promotion is important because it raises awareness of your knowledge, skills, and abilities.
Examples of Self-Promotion
Now that you understand the importance of self-promotion. Let’s go over exactly how to put yourself out there.
Here are some examples of self-promotion done right.
1. New Certification
Earning a new certification is an opportunity for self-marketing.
Start by sharing the backstory of what you went through to get the certificate. By sharing your journey, you’ll sound less braggy and more inspiring.
Check out this example of someone who absolutely nailed self-promoting her new certification!
2. Positive Feedback
Client reviews can help you establish credibility. Whether you work 9 to 5 job or run a business. The next time you receive positive feedback from a client.
Don’t just keep it to yourself. Share it with your manager or promote it on platforms where your potential clients can find them.
Think about it like this. You’re sharing how you’ve helped someone. So that others know that you’re capable of helping them too.
3. Project Success
Don’t be so heads down on that big project that you forget to promote it. You can do this by updating your network on social media about your project wins.
Highlight the challenges you’re solving for your clients. Think about it as sharing “project updates” rather than flexing.
Here’s one of our NetWerk community members who absolutely kills it at self-promoting the work she does with clients!
4. New Responsibilities at Work
Then, share highlights of your new duties online to attract new opportunities.
Check out this article for more on how to handle getting more responsibility at work but no promotion.
Graduating is a huge accomplishment. Especially if you’re a first-generation graduate.
Or someone breaking generation curses.
Don’t just share that you earned a degree. Tell your audience the story behind how you got there.
Here’s someone who understood the assignment.
6. Volunteer Work
We all know those people that love to brag when they do any act of charity. Don’t be that person.
Instead, share why a cause is important to you. And how others can support the mission too.
7. New Job or Internship
When announcing a new job or internship on LinkedIn. Don’t make it all about the company you’re joining.
Instead, talk about what you plan to accomplish in your next role. Or share anything unique about your journey into that position.
Self-promotion is about you. So keep the focus on yourself. Besides, most companies already have a PR team.
8. Press Coverage
The only thing better than self-promotion is having other people promote you.
If you’re featured in the media, highlight your press coverage across your social platforms and website.
Include at least one key takeaway from the feature. Promoting your press coverage is a win-win for both you and the journalist.
9. New Business Launch
Launching a new business can be an exciting and scary time. But this is not the time to move in silence.
Promote your business like your bank account depends on it. Because it actually might lol.
To make your business announcement more powerful, share the story behind starting your business.
The struggles, the lessons you learned, and why it was worth it.
Use this as a time to be transparent about the journey to starting your empire.
10. Award and Honors
Winning an award is an honor. And sharing that you won an award isn’t bragging.
If done right, it can actually inspire others. Especially if you’ve been through a lot to get to where you are.
Be sure to share the obstacles you’ve overcome to win the award when announcing it.
Getting Started With Shameless Self-Promotion
As the saying goes, closed mouths don’t get fed. Hopefully, these examples of self-promotion help you overcome the fear of putting yourself out there.
If you’re not sure where to start, check out our Brag Book! Our Brag Book will help you discover your unique selling points, walk you step by step through creating strategic brag bites, and reveal how to elegantly package your self-promotion.
If you’re underpaid, unappreciated, and undervalued at work, this Brag Book can be the most game-changing step you take in your career.
Remember you’re not in this alone. NetWerk can help you on your level-up journey.
Over to You
How are you planning to promote yourself this week? Let us know in the comments section @netwerkmovement. And remember, sharing is caring. So send this to someone struggling to advocate for themselves.